The aesthetic sense of Made in Italy, the universal breath of an e-commerce. VGnewtrend's new Shop is now online, an exclusive platform for the US market. Italian interior design is increasingly inhabiting the world of digital shopping, amplifying its potential thanks to new technologies.VG's main innovation for 2021 responds to this desire for greater reach, the year that sees the birth of the E-commerce version of the brand's iconic exclusive products. A virtual expression of furniture, lighting and accessories that includes some of the most significant and beloved collections, ...

   The infinite refinement of centuries-old elements, among the lagoon canals. The Glass&Wood Venezia collection is the bridge between the history of a city and VG's modern interpretation of materials. Craftsmanship that gives way to imagination. The Venezia series of Glass&Wood Collection brings together tempered glass and real wood foils, reusable natural materials that have always been part of living spaces. After the distinctive features of Olive wood in Portofino tables, VG ventures out to rediscover Venetian Briccola wood, in a journey between history and water ...

A hint of lavishness that shines through the set and tells a story. Each element within a film set conveys precise messages and defines the mood: this is how VG's exquisite design has made its way through motion pictures. The staging of a scene and its photography are two fundamental cinematographic factors. In fact, the effect conveyed to the audience depends on the overall visual impact, together with the performance of the actors in the movie. With this in mind, VG's bespoke design can also play a key role, especially on sets where elegant elements are the stars. As the world ...

  The scent of Ligurian flora, the elegance of a landscape that becomes design. The Portofino line of VG's Glass&Wood Collection gives new splendor to olive wood, an exclusive seasonal element for the time following Easter. The life of wood that breathes again, elegantly enclosed in glass. The use of these natural recyclable materials, which have always belonged to living spaces, characterizes the development of the Glass&Wood concept, with tempered glass that encloses sheets of real wood, enhancing the veining and protecting it forever. During Easter and Springtime, we ...

A balancing act, combining transparent materials, bright colours and fascinating compositions. The new Flower Power catalogue explores all the creative expressions of such unique design by VG, with the elegance of a luxury lighting that indulges in nature.   Flower Power is the exclusive Chandelier by VG whose lymph is imagination, the same one that turned the assumption of verticality upside down, roots in the air and stems down, letting leaves and flowers gracefully fall, entwined with exquisite muranese glass. Through this, we rediscover a lighting and luxury interior design ...

The gentle shapes of the Magnolia, the brilliance of blown glass, lighting up the transition between winter and spring. Flower Power Magnolia blossoms, a versatile version of the most elegant chandelier by VG. As Antonio Tabucchi wrote, "At the end of February, the Japanese magnolia blooms even before it sets leaves and looks like a strange vase of flowers draped over the air, almost eternal". Towards the end of this winter, Flower Power flourishes with new blossoms as well, revealing a variant that anticipates spring.The elegance of Magnolia flowers through VGnewtrend's elegant ...

A break to refuel and restore energy - literally. The soul of the E-Tron Energy Bar responds to Audi's corporate culture, with a luxurious interior design that perfectly embodies the versatility of Flower Power.       The Grindelwald Railway Terminal in Switzerland is an exclusive hub of funicular interconnections and glittering hospitality. Here, the E-Tron Energy Bar comes to life, a lounge that gets its name directly from the collaboration with the Audi E-Tron brand.  Much like the state-of-the-art of this vehicle, the atmosphere of this Bar incorporates some of ...

Extraordinary gifts and experiences, with an exciting and always elegant design. Harrods is a lifestyle, a cornerstone of sophistication and festivity, to be represented in an iconic and brilliant way in its Window Six.   Multi-sensory experiences, combining visual and immersive elements: this is the soul of Harrods, which, as every year, emerges disruptively during the festive season. This year more than ever, Christmas brings back thoughts of the project curated by VG and imagined for the London luxury department store through its Window Six exactly ten years ago. A triumph of ...

A landscape overlooking the heart of Vietnam, in an extravagant and refined location. The Reverie Saigon Hotel in Ho Chi Minh represents the spectacular space for classy hospitality, among prestigious design elements of unmistakable Italian style. A trip to Vietnam, in the pulsating nucleus of ancient Saigon, a place that exudes exquisite and unexpected moments of Italianness. This is the soul of the Reverie Saigon Hotel, a unique luxury choice worldwide, an exclusive destination as dynamic and colourful as the city it stands above. VGnewtrend has accepted the challenge of such a ...

A beauty transcending the surface, in deep balance between body and mind. A new way of experiencing well-being and aesthetics: this is the deep soul of Otium, the urban hideaway with a luxury touch. An exclusive place, with an interior design entirely customised together with VGnewtrend’s taste and bespoke products. A unique experience of relaxation that exceeds the expectations of those who wander through the rooms, among the various possible routes. As VG, we have followed Otium's approach step by step, culminating with the grand opening on 14 September 2020, in a safe and shared ...

Talking about artificial vegetation seems almost like an oxymoron: however, plants generated by human hand and not by nature are versatile and much greener than we could expect. Vertical Garden, VG's modular installation, is the result of such alternative thinking, mixing indoor living spaces and outdoor design, from the pleasure of experiencing nature at home to the reinterpretation of open-air environments. A garden within home walls - and beyond   Vertical Garden’s warmth within living spaces   The concept of modularity expressed by Vertical Garden has an intense ...

Early summer brings open air moments and warm colours. Cantaloupe breaks through VG's Luxury Styles, closing the circle of 2020 trends with a retro feel and minimal lines.   Cantaloupe, a combination of pastel colours and clay     Ambient warmth with Cantaloupe shades     Vibrancy and solar flair define this trend, a softer orange variant that is both versatile and enveloping. Cantaloupe stands at the midpoint between pastel colours and the concrete nature of clay, one of the most popular materials in recent years. Combined mostly with neutral colours, it ...

Ceramic is a living material, enclosed by elements such as manual skill, inventiveness and fire. The first stage of a journey across local stories, which make VG products unique.     Made in Italy begins with the experience of those craftsmen workshops that cultivate and carry on a centuries-old mastery: in the Bassano area, in particular, ceramic professionals tackled the changes between the ages in different ways.   Stefano is one of those who have dared to focus on local quality and balance global production with the precision of clean shapes, which have poured into ...

Changing atmospheres, between Urban Green and Rose Hints, up to Vertical Gardens. A collection that interprets the needs of today's society and business - between distancing, recovery and aesthetic taste. How to re-evaluate design for common areas in the age of remote interactions?   At VG we wanted to seek a new concept of spatiality, welcoming the desire for human relationships and cultivating an increased interest in natural elements, sustainable and inspired. Hence the creation of a brand-new separator collection, flexible and tailor-made, freely expressing the meaning of ...

2020 tastes like Neo-Mint! Refreshing and impactful, this light green is a much-needed shot of oxygen. The pastel hue adds to VG's Luxury Design Trends, combining with Purist Blue and Cantaloupe to renew the classic luxury design collections in a new guise.     What kind of colour is Neo Mint and what does it express?   Some examples set in Neo Mint colour, from minimal to Grandmillennial style      Neo Mint ran the selection as Colour of the Year for Pantone until the last minute, a choice that then fell on Classic Blue. A number of fashion ...

The concept of Smartworking started to gain a foothold several years ago, in a society that aims at dynamism in almost all sectors. With the sudden changes of the last few months, the focus on remote working methods is even higher.   While until the beginning of 2020 we were thinking in terms of transforming office layouts, now we need to consider a change in home spaces where possible, as they are inhabited much more frequently than we would have expected. So how can we reconfigure our household environments to meet professional as well as private life? We can imagine 3 ...

In a 2020 without Salone del Mobile and filled with challenges on numerous fronts, opulence and vibrancy meet each other.     Luxury design trends blend minimal styles with echoes of other eras, based on details. In fact, Pantone has selected Classic Blue as Colour of the year, a hue always appreciated, VG focuses on pastel shades: welcome Purist Blue, Neo Mint and Cantaloupe!   However, which design characteristics have been emerging in the last months?   Granny chic, or Grandmillennial style conquers younger generations. The trend combines classic, timeless, ...

June's summer solstice brings us into the midst of summer, a prelude to holidays, outdoor evenings and social moments. In this context, knowing how to create a trendy outdoor environment, as a garden, a terrace or (for the luckiest ones) a poolside, means we should care about all the different aspects involved, focusing on unique and original design features.   A multi-purpose approach to outdoor furniture is the first step to better equip private spaces and exclusive rooms. On one side, the right lighting components provide an enviable atmosphere. On the other hand, we should wisely ...

  The arrival of the strong summer heat, from the mugginess to the aftermath of storms, pushes us to live more and more outdoors, beyond our own homes. An aperitif in the garden or an evening with some friends in the courtyard of our house are the ideal opportunity to create an enchanted atmosphere, with lights effects and emphasized spots. Lighting is a key component not only for indoor environments, but also for spaces just outside our domestic walls. The range of illuminated vases and lanterns, in particular, allows to recreate suggestive contexts, both for design lovers in their ...

  Why conforming to standard models, when furniture can instill a sense of uniqueness? Each interior design piece has the innate possibility of telling a story, creating very different spaces every time. This is the starting point from which VG developes bespoke projects, which can be personalized and can fit perfectly in each architectural structure.   The fundamentals are simple yet destabilizing in nowadays society, based upon market logic and mass-production: tailor-made objects with unique characteristics have a priceless added value. Such way of thinking is rooted in the ...

Colours, materials, placing. Every single object has its own life and character, which enhances together with the space it inhabits. It could be a private house, as well as a work environment, or a place dedicated to our special events. Furnishing accessories are decorative elements that help creating a warmer indoor setting, revealing hidden sides of a specific context and giving a hint of personality. Decorative objects have always been a significant part of VG, from ornamental pieces to decorative pillars, especially because of attention to details.   The attention a ...

  Design goes beyond mere practicality. Nowadays, developing design means being aware of how a furniture piece is chosen, a choice driven by the character of people who live in spaces where these objects are placed. Modular lighting is the ideal solution to join this trend. Light is the queen of every room, both at home and in public spaces. It influences the athmosphere dominating a place, it emphasizes one side of the room over another, it gives volume to peculiar furnitures. Therefore, light must express, now more than ever, our human personality, shaping itself when it’s needed ...

  From EticaLiving’s exclusive sustainability, to Lea Chen’s Eastern practical features, with a significant stop by Marco Segantin’s floreal creativity. VG proposals for Salone del Mobile 2018 explored Italian craftsmanship, international collaborations and design milestones, taking part in an extraordinary exposition. The turnout counted 434.509 people in 6 days, from 188 different Countries - an increase by 26% over registrations in 2017.   At Stand L27, Pavilion 3 of Rho Fairgrounds in Milan, VG’s peculiar style struck and engaged visitors, especially ...

EticaLiving, a cobranding project between VGNewTrend and Slow+Fashion+Design, was created to merge the world of luxury with an urgent market need. The research for an ethical perspective, together with a higher interest over lifestyle and sustainability gave birth to something that is more than a simple product line: this is, by all means, a philosophy taking shape. The collection EticaLiving decorative furnishings go beyond commercial dynamics. These are objects shaped by skilled hands, by people who are passionate about working with fine materials, creating exclusive elements. With this in ...

  The creative energy, the passion expressed for natural shapes. This is the core of Lea Chen’s spirit, dancing between architecture and design. At Salone del Mobile in Milan, VG will display a new collection designed in cooperation with Lea Chen, thanks to her love for uniqueness and craftsmanship. Who is Lea Chen? “My inspiration comes from details. I love to create, I always have my imagination.” Chen Xuan, known as Lea Chen, grew up in the coastal city of Qingdao, in eastern China, where she began studying fine arts. After moving to Beijing, in 1999 she ...

  VG is proud to announce a project developed recently, in collaboration with Slow Fashion Design - a platform promoting ethical lifestyles and work principles. VG’s luxury traits and Slow Fashion Design’s slow philosophy merge together to create EticaLiving, the first cobrand uniting these two dimensions. The official presentation will take place at Pavilion 3 of Salone del Mobile in Milan, from April 17th to April 22nd (Stand L27). What gave birth to the project? VG wanted to unite interior design and artisanal creativity with slow principles, a sustainable perspective ...

  From intuition to shape, from the concept to its creation. Craftsmanship is one of the key characteristics of VG’s spirit, represented by the know-how of traditional arts and expertises. How to combine such a rooted, territorial skill with luxury elements?   Craftmanship is, by all means, a matter of uniqueness: if a product is serialised, it won’t be exclusive, since it could be easily duplicated. There is an essential human component in entrusting an artisan to produce an item, a personal touch that makes every piece different from any other one. From such a ...

In the world of communication we often hear the idiom "Content is the King" (coined for the first time in 1996 by Bill Gates, founder of Microsoft). We took inspiration from this 3.0 aphorism to "give light" to a new one, related to the world of interior design:  “Lighting is the Queen” There’s no doubt that lighting plays a fundamental role in design and renovation projects, both regarding light flow and balancing, in order to create suggestive light effects, and also from an aesthetic point of view, through research and selection of light sources that give personality ...

It always seems so far away in time, but all at once it turns up at the door: "Knock-knock" - "Who’s there?" - "It’s Christmas! Celebration of joy and magic." ...and panic comes up! Gifts, gastronomic expenses, planning visits to relatives, organization of lunch/dinner/cocktail time, home decorating and so on. Days of joy and celebration to live with our beloved ones can become days that sometimes carry a sleigh full of stress, anxiety, tension, often similar to those felt during working days. In this post we focus on the last "issue" mentioned, namely home decoration, precisely ...

When we are going back home after a hard day at work, each of us has problems to solve, evening plans in mind and more, but among all these thoughts, in most cases, the gold medal goes to…the sofa.The relief and relaxation we feel sinking ourselves (both physically and mentally) in a comfortable sofa after the stress absorbed during the day has no price, or better, has several prices: it depends on how much we are willing “to invest” (not “to spend”) to satisfy our comfort.There are many parts that determine comfort, such as structure, padding, ergonomics and ...